Blog

If you’re aiming to make your blog a leap in the search engine results pages, you must have the constant concern of keeping it as organized as possible from the start.

It is not so unusual that the best content of a site is in places inaccessible to search engines and readers, either because it is too hidden behind different options, or covered with less relevant issues. That’s why I insist so much on the idea that you have to try to organize the contents in a way that favors navigation and facilitates the task of following the links, something key for your blog.

And I tell you that there are pages that really have to be exhumed to find them. You almost need a GPS to find them. And actually, the solution is to plan a proper architecture for your site, so that all the pages are in their proper place and that the most relevant content is the easiest to find. Am I asking too much?

In a blog set up in this way, once you get to it, it’s quite intuitive to move from section to section depending on what you’re looking for. Ideal for someone who sells professional services. With a small problem.

When Google comes to a blog of this type, it sees a totally generic proposal that results in a slow indexing and often deficient (low quality). Or to be clear, only your mother visits the blog…

One way to alleviate this problem is to offer your categories as a navigation complement, for example, by placing them in the right column. Very few bloggers do, especially if they are knowledge workers, consultants, coaches, trainers, etc..

If this is your case, read on.

Architecture based on the interests of your audience
The strategy is totally different. In this case, you think about your readers and their interests, and segregate your content to make it easier for them to find the topics they’re looking for. Sounds useful, doesn’t it?

All these terms are keywords that are very relevant to my audience, but also well known to my friend Google. It’s not about putting keywords with many searches/month, but to have a mix of relevance/searches per month balanced.

If you bet on a model in which you want to generate traffic for your blog is an intelligent strategy, although if you live from the sale of professional services, you will have to present your offer in a second navigation to do so.

But…
Won’t it be easier to sell professional services when they visit your blog than when they barely receive visitors?

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